Some museums are so quirky they will elicit a smile − and that is certainly one of them.
Sure, a museum devoted to the Laughing Cow, or La Vache qui rit, which occurs to be everybody’s favorite cheese (even those that will not admit it).
It is also one of many world’s prime 10 meals.
Some of the intriguing shows includes the evolution of the design of the cow − it wasn’t all the time crimson, and it did not all the time have its iconic earrings. The museum walks you thru the evolution of La Vache qui rit, however greater than that, it is really a monitor file of early Twentieth-century advertising, tracing the evolution of things like promoting billboards, branding, brand design, and gross sales. The household that (nonetheless) runs the corporate experimented with new strategies and ended up changing into enterprise leaders, whose strategies nonetheless present management at the moment.
Backside line: this small museum is enjoyable, an uncommon have a look at a product one wouldn’t initially suppose is worthy of a museum. However oh it’s.
―25 Rue Richebourg, 39000 Lons-le-Saunier